10 steps to create amazing virtual tours and experiences that sell
Updated: Mar 1
Everybody is talking about virtual tours and experiences but how you can create amazing tours and experiences that will actually sell. Here are the 10 steps you need to follow.
1. KNOW YOUR AUDIENCE
It is important to understand that everyone is not your audience. You need to decide for whom you want to create virtual experiences.
2. UNDERSTAND WHAT THEY WANT
Once you know who is your audience it is time to understand what they want. A simple question is why would they even bother and book my tour? Than you have your what they want answer.
3. DEFINE YOUR PRODUCT
When you have figured out who they are and what they want you are ready for step 3, so defining your product. So having this great idea yeah this is what I think is fantastic and people will love it just doesn't work. You need to know who they are and what they want and than you create just this kind of product for them.
4. WRITE A STORYBOARD
You know your city inside out right, so you don't need a storyboard. Unless you maybe do. Don't neglect the change that virtual world requires in storytelling techniques. Sit down, do your homework and write a great storyboard. This will give you a base for conducting an amazing virtual tour and experience.
5. CHECK THE INTERNET CONNECTION
Sure you have internet, right. But is your coverage good enough to go virtual at every sport of your tour even when you have 25 guest at once? Well, that is yet to be discovered. The last thing you want is all the work done, people talking about your great virtual experience, booking it like crazy and there you are, doing your virtual tour with group of people on your virtual experience but you are cutting in and out and occasionally even disappearing because your connection is not good enough at some spots.
6. TEST YOUR TOUR
Test, test and once again test your tour in advance. You need rehearsals with your friends and family before the whole world is watching. You don't really think that actors in the theater are there in front of you live doing this for the first time. Of course not. They did it many times before without any audience. You need to do the same.
7. RESEARCH THE SALES CHANNELS
So you are ready with your virtual experience, you know your audience, your are testing it like crazy and all your friends already know the tour by heart. So we think you are ready to go and finally sell your tour. There are sooo many sales channels that you can use and many of them completely free of charge. So don't be shy, do your research and see where you can sale your tour.
8. CREATE AN EFFICIENT MARKETING PLAN
Marketing is not only selling your product. By far not. You need the real marketing plan. And we need to tell you, that the one that you still have somewhere from 6 years ago when you attended 3 hours course about how to start your own business is long out of date. The world ha changed since then and you know what they say: " Fail to plan is planning to fail. So get started and write the real marketing plan.
9. GET THE WORD OUT
Now it is time to get the word out about your amazing work. Use everything that is at your disposal to start communicating what you are up to. And get people to talk about it as well. You will see, people are enthusiastic about great virtual tours and experiences and they want to share them too.
10. ENJOY CONDUCTING GREAT VIRTUAL TOURS AND EXPERIENCES
Last but not least. ENJOY. It shows on the screen and if you are having a great time your guests will have a great time too. And that is what is all about.
Creating great virtual tours and experiences is much easier than you think and everybody can do it. Like with every new thing, it is important to start learning as soon as possible when the competition is not yet fierce. And you have this chance now. Learn more about how to create amazing virtual tours and experiences with 2 best sellers courses, endorsed by WFTGA and Lonely Planet Become a virtual experiences creator and Storytelling for virtual tours.